Infiniti are fairly new to the UK market and already are making waves with their stunning product line-up.

The roadshow – which is planned to run in March this year – will feature a convoy of black and white Infiniti FX SUVs and static displays at locations in the heart of the City.

We’ll also be visiting specially selected office parks around the M25…so watch out!

This new logo win vindicates the strength of 1st Objective’s collaborative way of working. We chose to partner with experiential marketing agency Goal and Friday’s PR to create a unique and agile team.

Goal will handle the logistics of the roadshow, Friday’s the PR and social media integration while 1st Objective will run the communications, eDM and brand wrapper.