Our roadshow for Infiniti is only 5 days old but already a big hit.

Here are the numbers so far…

559 text entries of which 56% then entered the competition via a mobile device on the dedicated mobile optimised website. 1157 unique visitors to DriveInfiniti.co.uk since launch. 620 competition entries to win an FX – with fuel – for a month. 9,250 leaflets individually handed out. 15 strong leads made through street teams. 5 days of rolling roadshow in Central London. 4 business parks pre-sold and visited. 675,000 (conservative est.) rolling roadshow reach. 17,350 (est.) office park reach. 85% target consumers reached. 56 followers on Twitter including leading motor journalist Andy Enright, Infiniti UK, TrendLuxury and Tiny F1 etc Daily news postings have been re-Tweeted by these making the total audience in the thousands. 565 downloads of the press release….phew!