Last year 1st Objective created several highly effective experiential campaigns for the luxury car manufacturer Infiniti.

Based in the City – and in roadshows that travelled the length and breadth of Central London – the offers and data gathering was fulfilled by a bespoke website with a mobile version optimised for smartphones.

Infiniti plan to run further events in the summer but while these are still at the planning stage the strength of the online offering continues to work in the background, driving enquiries and pointing visitors to the nearest dealer outlets.

You can visit 1st Objective’s site for Infiniti here –