Friday’s – one of the most prestigious PR agencies in London’s West End - has chosen 1st Objective to help them develop their brand and online presence.

‘Our website served us well for several years,‘ said Managing Director, Richard McCann. ‘but it’s amazing how web design has evolved and we wanted to take advantage of the very latest solutions to keep ourselves ahead of the game. We regularly partner with 1st Objective and ran the PR side of their highly successful campaigns for Infiniti Cars last year. We knew that we’d get a rock solid site from them.’

Friday’s are well connected and work for high profile Government Departments, The Prince’s Trust, educational recruitment specialist Randstad and Shell.

McCann added: ‘OnlinePR is now vital in modern business. It’s the motorway while traditional PR is the A and B roads. So any credible national communication strategy must use both. The effective use of social media and maximising online PR opportunities requires specialist skills. Friday’s ‘Total PR’ encompasses both online and offline opportunities. We need a site that would match our abilities and 1st Objective gives us that expertise.’