Access Group, vendors of on-premise financial software for the mid-market, knew how important it was to launch their new SaaS software successfully. Always a canny operator, Access had watched their competition warm up – what is a conservative marketplace – with  cloud offerings. When the market had reached a critical mass, they chose that right moment – and 1st Objective – to launch theirs.

We developed an evolved version of their existing brand to create a new corporate identity that could be applied physically and online.  1st  Objective advised on a ‘soft launch’ that would test the market and bring on-board the existing customer base. We also worked on an internal campaign to convert every member of staff into brand ambassadors.

1st Objective have now handed the baton to Access’ incumbent agencies but continue to advise on marketing and incorporating new acquisitions into the Access group of companies.

Download our brand presentation for Access.