This month we’ve been working with our client Access Group to improve the way they contact their base, looking at all stages of their contact with customers to help ensure better outcomes.

There’s a lot that can happen between eyes meeting across a dance floor and the first date. But it’s when the two parties know each other that certain assumptions can be made to the detriment of the relationship.

Access Group, who have grown to be the de facto provider of financial software to the mid-market, are introducing their on-premise base to extended business processes via the cloud.

Called aCloud these solutions integrate seamlessly with the software their customers already have installed. 1st Objective has been looking at all the processes they employ to engage their customers and making sure that the touchpoints of emails, webinars and direct selling flow smoothly from awareness through to purchase.