Getting the proposition right and bringing greater clarity and ease-of-use to their website has been key to supporting the marketing of Child Matters based in Marlow, Bucks.


Child Matters delivers educational training courses in basic life support and paediatric first aid for parents, carers, schools, children’s centres and child-care providers, ensuring standards, legislation and government guidelines are met.

Using the latest equipment – and in small groups of no more than 12 – their highly-qualified paediatric professionals ensure that individuals know what to do in an emergency. They also provide specialist nursing services to social and healthcare organisations.

Claire Street – Child Matters’ MD – had developed her own site from scratch and knew she needed help. Claire bought a block of time from 1st Objective that she then used to gain insight into how her site could be developed, copywriting to give the content a lift and consultancy to improve the online user experience.