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  • Keeping it ‘proof-essional’

    While you shouldn’t cramp your style with gruelling grammar or pedantic punctuation, one lonely typo or a schoolboy howler and you’ve lost your campaign’s credibility. Creative with iterative messages in multiple formats…

  • Make brand acquisitions more digestible

    We’ve written extensively on how to deal with newly acquired brands and you can read about how to manage such transitions from a marketing perspective on our site. But beyond realising the value…

  • Forget what you know

    Living in the moment, programmatically Back in the day, web pages were ranked by Google using keywords. Nowadays they are ranked by ‘entity’, which describes the content of the page and its…

  • Radical revolutionaries, a ripping read

    We are in high praise here of Ferdinand Mount’s new book on 12 great political thinkers, from the ancient world to the twentieth century. The chapter on Adam Smith is worth the…

  • Everybody loves Capital Bread

    Why are bakers the poorest people? Because they always knead bread. Not so for Francois and his team at Capital Bread who deliver their artisanal product to London’s top restaurants and hotels.…

  • It’s called The Complete Marketer, but would you be one after reading it?

    Alliteratively named authors Malcolm McDonald and Mike Meldrum have split the tasks and functions of marketing into 60 bite-sized topics. These topics are usefully sectioned into seven groups for ease of navigation.…

  • I’m with simple

    The move towards beautiful and elegant online user experiences is simplicity, and Nic Ricketts is beguiled. Simple and usable – web, mobile and interaction design by Giles Colborne 208pp, New Riders I’m…