Brand

consultancy

There are four main areas where we engage to add value.

Internally, for morale and team working

To prospects, lowering your cost of acquisition

With customers, to encourage referrals

To investors or for M&A, to increase company value

Our methodology

why

We approach branding projects to achieve the following:

A cohesive company image that will facilitate prospecting, influence industry commentators and push back on the competition.

Increased pride and morale for employees, making it easier to retain and attract talent.

Clear messaging the entire organisation can espouse and adapt for specific audiences.

An easily communicable rationale that can support strategic direction and further growth.

steps

Our 14 point plan to developing brand structure.

1
Discovery, introductions and consultation with business heads
8
Guidelines for marketers and agencies
2
Timelines and co-ordination with internal teams
9
Sales team induction and education
3
Customer insight research, findings and recommendations
10
Brand ambassador programme
4
Brand architecture and messaging development
11
Internal launch and event
5
Applying new brand and messaging to divisions
12
External launch to base and markets
6
Product naming conventions and hierarchy
13
Set process for the brand assimilation of future acquisitions
7
Recommendations for website unification and other marketing materials
14
Review

1

Discovery, introductions and consultation with business heads

2

Timelines and co-ordination with internal teams

3

Customer insight research, findings and recommendations

4

Brand architecture and messaging development

5

Applying new brand and messaging to divisions

6

Product naming conventions and hierarchy

7

Recommendations for website unification and other marketing materials

8

Guidelines for marketers and agencies

9

Sales team induction and education

10

Brand ambassador programme

11

Internal launch and event

12

External launch to base and markets

13

Set process for the brand assimilation of future acquisitions

14

Review

Transitioning brands
when acquiring
businesses.

GUIDE

Read our guide

Freedom to do more.
Building a new brand for
The Access Group.

CASE STUDY

Find out more