Up and away

Access Group, vendors of on-premise financial software for the mid-market, knew how important it was to launch their new SaaS software successfully.

Always a canny operator, Access had watched their competition warm up – the conservative FD market – with cloud offerings. When the market had reached a critical mass, they chose their moment – and 1st Objective – to launch their offering.

We developed an evolved version of their existing brand to create a new corporate identity that could be applied physically and online. 1st Objective advised on a ‘soft launch’ that would test the creative and bring on-board their existing on-premise customer base with a hybrid proposition.

An internal campaign to converted members of staff into brand champions too.

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