Call of duty

When Infiniti arrived in the UK they launched into a brand vacuum. Our job was to get sales for a car brand nobody had ever heard of.  Starting conversations with… ‘Infiniti is Nissan’s Lexus’ …was an embarrassment – and just wouldn’t cut it- with an audience expecting to pay over £60k for a car.  We created excitement with campaigns that went viral and a roadshow that brought the product to the buyers. Still no-one’s heard of Infiniti but they have bought quite a few!

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