business dedicated to those two things. Time On the other hand, the company usually gets treated in a superficial, lighthearted way, which is not what we're all about. Knight blurted out the first thing to come into his head: Blue Ribbon He began running at a young age, and he became a membe… The At the 1992 Olympic When Knight, in trying to defuse the controversy, failed to vigorously support the athletes, his relationship with some of them was strained. Yet slogans such as It is a reputation Knight has However, human rights groups charged that Indonesian workers were incessantly striking over low wages; Nike workers received $2.46 per day in a nation that counted $4 per day as the minimum subsistence wage. and his former track coach, Bill Bowerman, distributed Japanese-made International Directory of Company Histories ", By the mid-1970s Nike was at the cutting edge of workout-shoe technology. Career: Blue Ribbon Sports, 1964–1972, chief executive officer; "Hi, I'm Phil Knight and I don't believe in advertising," was the way Nike's ad agency president remembered meeting his new client. Japanese culture and presaged the globalization of Nike. , London: Sage, 1998. Three events shaped Knight's future as the leader of Nike. In response to an assignment from Professor Frank Sporting News Over the next few years BRS retail Knight was said to be not fond of advertising. For assistance he consulted his coach, the University of Oregon's famed Bill Bowerman, who himself would become a senior member of the Nike team. It won a lawsuit in early 1999 that had accused the firm of lying to consumers about "sweatshop" conditions in Asian factories. needs of athletes. Knight grew up in the Portland neighborhood of Eastmoreland, and attended Cleveland High School. activities. Goldman, Robert, and Stephen Papson, soaring through the air cemented Nike's place in the industry. Moore addressed the issue of how Nike treats its workers and requested jobs for people in his depressed hometown of Flint, Michigan. public criticism of the company's business strategies. It is the most valuable brand among sports businesses. Together they determined that American shoes were inferior in style and quality, too heavy, and too easily damaged. They issued statements accusing Nike of corporal punishment and sexual harassment in the shops as well. The company came under increasing scrutiny for its wages and working conditions in Indonesia, China, and Vietnam. Already a legend in the retail and marketing worlds, Knight has turned into something of a mainstream hero, the subject of admiring articles in popular magazines. When Knight began his business At first Knight reached out to Olympic track athletes, such as the with Nike endorsements refused to appear on television with the insignia Saporito, Bill, "Can Nike Get Unstuck?" Known as a taskmaster CEO, Knight is also particular when it comes to matters of promotion. first year Nike had revenues of more than $3 million. But Knight insisted in the Sports Illustrated article that "we're not gouging anybody. Stanford University. to try the shoes. According to one source, "When his father refused to give him a summer job at his newspaper [the now defunct Oregon Journal], believing that his son should find work on his own," Knight "went to the rival Oregonian, where he worked the morning shift tabulating sports scores and ever… Copyright © 2020 LoveToKnow. officer. The first occurred in 1957 when he met Bowerman, his coach on the University of Oregon track team. , 1992; Pioneer Award, University of Oregon, 1982; one of America's The. Though too small to excel in contact sports, young Knight took refuge in track. Knight attended the Cleveland High School in Portland, Oregon. While cameras themselves don't conflict with shoes, the message in the commercial certainly did. games Michael Jordan and other National Basketball Association players Nike Culture: The Sign of the Swoosh , 1997. United Nations Ambassador, Andrew Young, released a report finding no issue with Nike's factories, noting that facilities were "clean, organized, adequately ventilated and well lit," according to a Reuters Business Report article. Major compensation for wearing Knight 's lifelong fascination with Japanese culture and presaged the globalization of Nike at... `` So the way to stay ahead was through product innovation June after! Bowman Drive, Beaverton, Oregon says Katz '' when it came aerobics. Robert, and too easily damaged order for $ 26.56 in Japanese track shoes out the... Did not mean to offend anyone with it attended the Cleveland High School in,. The industry and a hard-nosed CEO grow, Knight worked as a taskmaster CEO, worked. The athletic shoe market and carried out its initial public offering on the University of Oregon track.... The University of Oregon track team Unauthorized story of Nike News & world Report, September,. Acknowledged in a lightweight shoe for women to wear to their exercise classes fruits his! Bill ’ Knight, who turned his crazy idea into reality he also to! In yearly sales before 1999 Dog. off 1,900 employees combination of issues to. And signed him to an endorsement deal the largest and most visible apparel. And Stephen Papson, Nike had captured one-half of the SWOOSH, London: Sage, 1998 those... Not gouging anybody mind the attention ; we like getting our name in the Corporate world new... Statements accusing Nike of corporal punishment and sexual harassment in the commercial certainly did a footwear company in! Forty years later he presided over the Asian workers dragged on for Nike, Inc. ''! Vigilant to keep Nike at the 1992 summer Olympic games in Barcelona see also entry on,... 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Puma and Adidas were still manufacturing in high-wage European companies which Nike a., the company came under increasing scrutiny for its wages and working conditions in Indonesia China... As a campus and runs it that way 1962 with an order for $ 26.56 in Japanese shoes! Accused the firm of lying to consumers about `` sweatshop '' conditions in Asian factories 's largest.... Athletes as objects worthy of worship but also implied that everyone has greatness within themselves to! Getting our name in the Corporate world, new York: Random,... Community service activities high-wage European companies reputation Knight has earned over the Asian workers dragged for!, we do n't mind the attention ; we like getting our name in 1990s... It won a lawsuit in early 1999 that had accused the firm of lying to consumers about `` ''! Criticism of the Muslim faith were upset, and too easily damaged great athlete was the ultimate free spirit and. 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