We’d love to show you how. Not only does it help to showcase your menu, but it also helps your customers make a date with you. Restaurant email marketing is a very good way of ensuring that you serve your customers with timely promotions. As a restaurateur, you will have to decide on the types of emails you will send out to your customers. Featuring: The best way to introduce your brand to new subscribers? A few ways you can get people to sign up for your mailing list include but are not limited to: Running contests. No matter the industry or niche, email is the undisputed king of marketing. For example, add an email list field for birthdays and then send a personalised email to subscribers the week before their birthday inviting them to visit your restaurant to celebrate. A study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. According to Blue Hornet, 74.4% subscribers say they expect a welcome message as soon as they subscribe. Segmentation allows you to send personalized and targeted campaigns. Contests are a great way to attract attention and build an email list. These can contain news about your restaurant or even your brand story. Let’s break it down and see what we can take away from this email. After all, life has become so busy people are relying more and more on organizational tools like daily/weekly/monthly planners. Include a call to action (CTA) encouraging them to reserve a table. Visit our Privacy Statement to learn more about how we process your data and your rights as a data subject. For your restaurant email marketing to be effective it’s imperative that you segment your email list. Simply include a link (or a QR code) to a landing page and offer those who sign up an incentive. From the copy to the images you use, your email design must appeal to your customer’s taste buds. Here are the factors that make it a great email: While the design is simple, it’s hard to ignore this email. You bet it does. Promoting your app to your email audience provides even more ways for you to communicate with them and boost conversions, even beyond the inbox. The restaurant industry is notoriously competitive, with everyone from massive chains to local haunts vying for diners’ loyalty and attention. From the copy to the images you use, your email design must appeal to your customer’s taste buds. This type of restaurant newsletter marketing is bound to keep your customers coming back for more meals – and stories. Particularly when it comes to restaurant email marketing, design plays a big role. Promotions. For one, the hero image captures the essence of the type of restaurant Pei Wei is. While this may seem counterintuitive, it will encourage your customers to come and taste your version to gauge their cooking prowess. to: email of the receiver from: email of sender. With many restaurants jostling for attention, it’s difficult to stand out in the crowd. The more personal your marketing, the better. I chose to arrange a party in your restaurant as I heard the food served at your place is authentic and tasty but to my surprise the food served was pathetic. Besides sharing staff stories, you can also keep your patrons engaged by dishing out stories behind certain meals on your menu. What’s more, when done correctly, restaurant email campaigns and newsletters allow you to remain relevant, no matter the cuisine you represent. Yes, even in the restaurant business. To help you get the most out of your restaurant email marketing, we created an article that highlights some of the best restaurant email marketing examples and ideas you can use for your business. The reason for that is simple – it drives results. Email is a great way to do this, as you can keep in touch with your customers wherever they are. The GIF makes it easy to imagine yourself at the table receiving course after enticing course. Pei Wei also nailed the email copy here. All these templates are customizable so that you can add your restaurant’s own colors into the template. Not only is it tantalizing, but it also arouses curiosity and interest to see what’s at the bottom of the email. No thanks, just take me to the content please. Add to that the color scheme and you definitely have a winning recipe for an email that says “Asian food” before you even read the copy. Retargeting Website VisitorsWhen visitors land on your restaurant’s website for the first time, do you … In email inboxes, that sense of competition is especially fierce, but these brands have managed to set themselves apart from the rest. Chef’s tips. Here are a few tips to help you on your way: The success of every email marketing campaign lies in having a quality email list. Here are eight of our favorite restaurant email examples, along with the smart strategies that help them win the inbox. Use that to your advantage and create a meal planner that you send out to your customers. Email is one of the most widely used marketing channels. One thing that all successful restaurants have in common is that they are good at hooking customers, not only with their food but with their marketing as well. So how do you get started with restaurant email marketing? Olive Garden capitalizes on that with this gorgeous email that keeps your eyes interested and fingers scrolling all the way to “Get Your Free Meatballs.” With an offer like that (plus multiple options to redeem it), how could anyone say no? Modern Review our cookie information to learn more. Placing an offer at the back of your receipt is another great way to get diners to sign up for your list. And if they don’t, that’s perfectly fine. Subject: complaint letter. According to a study by Salesforce, 63% of marketers surveyed said that re-engagement campaigns are “very effective.” 13. Here are a few email personalization techniques you can borrow from CalTort: Besides personalization, CalTort does an excellent job of using urgent language to get a speedy reaction. It’s why as a restaurateur, you need to be creative in the way you keep your brand on top of your patrons’ mind. Get inspired by our pre-designed restaurant template examples, create your message and satisfy the customers with beautiful emails. Bistro Food and Bar Email Template. Here’s a classic example from Delicia/The Northside Social. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. In order to understand this aspect of design, let’s take a look at some of the best restaurant emails of 2019. More than that, Pei Wei’s email makes it hard to resist treating yourself to dinner at the restaurant. Another reason to visit the restaurant as the reader already feels like an honored guest. 4. This is a great way to gather customer data for segmentation purposes. Relevant emails drive 18X more revenue than broadcast emails 5. As simple a communication channel as email is, email marketing can be quite complex. Good marketing is meant to make decision making easy for customers, and good marketing is what Pizza Express does well. Does email really have a place in marketing location-based businesses like restaurants? Whether it’s a holiday promotion or simply some discounts you are offering, email is a great way to let your customers know about your special offers. Mr. Davis, On (date) we organized a birthday party for my son, and all his friends were invited. The language of the email is customer focused, making the reader feel like a VIP. Here are eight of our favorite restaurant email examples, along with the smart strategies that help them win the inbox. By making the offer limited, they drive a faster response – after all, no one wants to lose out on a birthday present. Embedded below are 15 examples of restaurant email templates. Mimicking a handwritten letter by including a real signature (ideally from a person your audience will recognize, like a chef or company figurehead) at the end of your message is a nice touch that makes guests feel more connected to your restaurant. A great way to drive customer engagement and make your customers feel more like family is by keeping them in the loop of what happens behind the scenes in your restaurant. Done right, however, this is the one marketing method that you can depend on to grow your business. Let’s be real: It’s pretty hard to resist a fresh, steaming bowl of pasta. Pei Wei Asian Kitchen is a very successful American restaurant chain serving Pan Asian fare. Slavery Statement. Restaurant email marketing is a bit trickier than other types of email marketing due to the fact that you’re running a location-based business model. 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